Why dangerous?… you’ll see…

I have received a newsletter in my inbox this morning, stating that Amazon is lauching a new shopping site called endless.com. Here’s how it went:

Dear Amazon.com Customer,

We’d like to introduce you to a new site built by Amazon and that is setting a new standard in service—meet Endless.com. Just as Amazon has revolutionized the way you shop for books and music, Endless.com will change your expectations of shopping online for shoes and handbags. Our new site allows you to shop your way—using our unique category, brand, size, heel height, color or price selections– and most importantly, for a limited time, we’ll pay you $5 for the privilege of shipping your order overnight. No more waiting or paying extra to get your package fast.

And so I thought…pfff, I don’t think I would want to shop for shoes online, because I need to try them on and feel them out. BUT, when you go on the website, you discover these things:

– Lots of cool brands
– Discounted prices
– Beautiful photos (views of all angles and you can zoom in and inspect the whole shoe, down to its seams!)
– Free overnight shipping
– Great inteface, with easy navigability.
– Free return shipping.

So, why dangerous?… well because I might have to try it… and I might like it.